Meta Ads Specialist for Vietnamese Businesses
Aiden Hoang Nguyen — independent paid-social specialist (Ktdigital) in Ho Chi Minh City. I run Facebook & Instagram campaigns end-to-end: audience tests, creative and offer variations, weekly budget shifts — and I build the landing pages myself, so launches never wait on a developer.
Hands-on, not set-and-forget
I personally manage Meta Ads Manager accounts for local SME clients in Ho Chi Minh City — fitness and dance studios and F&B businesses — generating leads through Click-to-Messenger. Every week I read CTR, CPC, CPM and cost per lead to decide what to scale, pause or change.
Before that I managed multi-year paid social for education and entertainment brands (a combined ~$245K+ in Facebook and Google Ads since 2014). I am a native Vietnamese speaker, so messaging and creative are tested on the audiences that actually buy.
Best fit for
- Vietnamese SMEs that want leads through Messenger or Zalo
- Studios, schools, clinics and F&B with local catchment areas
- Brands that need landing pages and ads from the same person
- Part-time or flexible, remote-friendly engagements
Test 2–3 audience definitions against each other, rotate offer-led and social-proof creative, then move budget to the variant that wins on cost per lead.
Applied weekly on every accountResults are self-reported from Meta campaign exports and employer reporting. Cost per lead varies by industry and offer; no results are guaranteed.
Source: Meta Ads Manager exports, Aug 2023 – Sep 2026What I run for you
Campaign work, tracking and the pages the ads point to.
Campaign Setup & Structure
Objectives, ad sets, placements and audiences set up for lead generation, conversions, traffic or awareness.
Audience & Creative Testing
A/B tests on audiences, hooks, copy, formats and offers, with a clear next-test decision after each cycle.
Budget Optimization
Spend shifted weekly toward the best-performing variants based on CTR, CPC, CPM and cost per lead.
Tracking & Reporting
Meta Pixel and lead tracking, plus clear conversion reporting. Working familiarity with Conversions API setups.
Landing Pages In-House
WordPress / Elementor landing and offer pages built the same day, with basic on-page SEO included.
Messenger Lead Funnels
Click-to-Messenger flows for service businesses, from ad copy to first reply.
Track record
Numbers from the accounts I managed. Client names withheld where not public.
Messenger lead generation, Ho Chi Minh City
Fitness / dance studios and F&B businesses, ~3 years of active management with continuous audience, creative and offer tests.
~206.7M VND (~$8K) spend → 6,600+ leads at ~$1.16 each
Major Education (Việt Anh School)
Facebook, Instagram, Google Ads and Zalo budgets for K-12 and after-school enrollment across 5 school brands.
$150K budget → $1.5M revenue · 8% lead-to-enrollment
DK Entertainment Media
Facebook Ads for lead generation and audience growth within a combined Facebook + Google + SEO program.
$20K → $350K revenue · 9% lead-to-sale
Leaper Groups
Performance-based Facebook and Google Ads across multiple client accounts.
~$65K managed · 100% campaign success rate
Figures are self-reported from campaign exports and employer reporting. Revenue figures for Major Education and DK Entertainment reflect each organisation’s combined marketing program (paid + SEO), not Meta Ads alone.
Download the Meta Ads CV
Budgets managed, results by account and my testing method — tailored for Meta Ads roles and engagements in Vietnam.
How we would work together
Goal & offer
Define the lead you want, the offer, and what a good cost per lead looks like for your business.
Build & launch
Set up tracking, landing page and the first audience / creative tests.
Weekly optimization
Review CTR and cost per lead weekly; pause, scale or change.
Report & next test
Plain-language report with what worked and the next test to run.
Frequently Asked Questions
Ready to get more leads from Meta?
Tell me your business and your target cost per lead. I will reply with how I would structure the first test — Aiden Hoang Nguyen, Ktdigital.